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The Client &

The Challenge

The Client:

ProMera Sports is one of the most trusted brands in sport nutrition supplements for athletes. It all started in 2002 when Vireo Systems, ProMera’s parent company, had university-based scientists studying and testing amino acid conjugations- a fancy scientific term that means linking chemical elements together. This led to the birth of CON-CRET- a specifically conjugated creatine. Vireo partnered with a distributor in 2007 to form ProMera and bring CON-CRET to the market. A breakthrough in the Creatine category creating a brand-new category in the space: Creatine HCL.

 

The Challenge:

ProMera Sports is one of the most trusted brands in sport nutrition supplements for athletes. It all started in 2002 when Vireo Systems, ProMera’s parent company, had university-based scientists studying and testing amino acid conjugations- a fancy scientific term that means linking chemical elements together. This led to the birth of CON-CRET- a specifically conjugated creatine. Vireo partnered with a distributor in 2007 to form ProMera and bring CON-CRET to the market. A breakthrough in the Creatine category creating a brand-new category in the space: Creatine HCL.

Our Approach &

The Results

Our Approach:

We evaluated the market and competition, then rebranded ProMera Sports completely by changing the look, design, packaging, Messaging etc.
A full-blown campaign was created called “Reinforce Your Passion,” that ignited the overhaul of the company that already had an excellent product. We created a marketing machine that included a full direct response campaign on digital marketing. Developed a social media and web presence with relatable and eye-catching content. Trade shows and strategic expos were erected, athletes were hired as sponsors, giveaways created and a direct to consumer portal was created, affiliate programs put in place in addition to strategic partnering with distributors and outlets like Amazon, bodybuilding.com, GNC, Vitamin-shoppe, Europa Distribution & strategic international relationships for distribution.

 

The Results:

This “Marketing Machine” approach that E the Center implemented secured ProMera thousands of new buyers across the country & world. Reaching consumers with multiple platforms expanded their initial reach ten-fold and provided them with the opportunity to connect with athletes and buyers in all walks of life.
In the 1st year, ProMera’s revenue went from $1 million to $9 million. In the second year, they closed at $14 million. In the 3rd year, they finished at $20 million, and in the 5th year they sold the company with upwards of $20 million in sales per year.

Understanding the Challenge

«They identified the need to become more relevant to appeal to a broader audience…»