The Holy Land is a living, biblical museum and park that brings the world of the Bible alive. Combining the sights and sounds of the Bible in a unique and interactive experience, it offers an unforgettable adventure that immerses you in the historical time of the ancient days. With live shows such as the Crucifixion, park goers can truly see the Bible come to life in a really cool way.
The Challenge:
The Holy Land approached E the Center in 2018, recognizing slipping sales over time. No longer a novelty, even a revamp of their shows was not drawing in the numbers. They wanted to bring some fire to a completely redesigned Christmas show and asked the creative minds of E the Center to jump in.
E the Center came in full speed revamping their social media presence and creating advertising campaigns to run on social media, television, and radio. Press coverage opportunities were created by scheduling character toy donations at hospitals and a large mail-out piece was designed, which was then sent to over 10,000 churches throughout Florida and neighboring states targeting their number one demographic and offering special incentives to come as a group. A special launch day was created for VIP’s, friends, family and employees that led to amazing responses and testimonials that fueled all the content used in all different campaigns.
E the Center took an event that would have gone unnoticed and pulled out all the stops to make it a year to remember.
The all-out approach of the team at E the Center brought the Holy Land much success, for a company that had been in business for over 18 years, The Christmas season of 2018 brought them the biggest turnout they had ever had. Ticket sales were through the roof and attendance was at an all-time high.
«They identified the need to become more relevant to appeal to a broader audience…»
